creating them requires both creativity and strategy.
Texterra website snippet in search results Description - description of the page under the title in the search. It should be attractive, contain keywords and motivate the user to click. The optimal length is 120-160 characters. Texterra website snippet in search results The title and description are placed in the HTML code of the page - in the <title> and <meta name="description"> tags, respectively. Pavel Lemishevsky , SEO specialist at TexTerra: “When creating a title and description, it is important to take into account the semantics and specifics of each individual page, and use different, attention-grabbing wording. These tags are often the only thing a user sees in a search, soHigh-quality title and description will significantly increase the click-through rate and website traffic from search . ” We wrote about working with these tags in the article “The most complete SEO guide to meta tags for 2023” . 8. Set up internal linking Internal linking is impo America Cell Phone Number List rtant for SEO optimization of even small sites. Here are the basic recommendations for creating it: Linking should be natural and useful for the user. Avoid low-quality and redundant links on pages. Link topically relevant pages to each other. For example, from an article about travel - to reviews of hotels. We provide links to topically relevant articles under each of our articles. This is also a linking method: “
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Read also” block on the Texterra website The “Read also” block allows you to keep the reader on the site longer - people see information that is useful for themselves and follow the links. Use relevant anchor texts. Such texts describe the purpose of the link better than uninformative “click here”, “here” and so on. Example of anchor text with a keyword: Link with keyword in anchor on Texterra blog Place links in the main content, not just in the menu, footer and header of the site. Create links from category pages to subcategories and individual products/articles.
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