Improve your online forms
If prospects don’t fill out your online forms, it could be because they’re not well-designed. Both the quantity and value of information has to match:
the value of the content provided in return;
the target’s position in the purchase funnel.
For example, you should only be asking for a small amount of basic information (e.g. first name, last name, email) for awareness stage content. But you should be asking for much more specific information (e.g. marketing budget, timeframe for implementing marketing automation software) in exchange for purchase stage content like a demo request.
Tools to use: With Plezi, you can create smart forms, which gathers deutschland phone number the information you need from prospects gradually, and without ever asking for the same information twice.
How to improve: The main thing to remember is to keep forms simple and to ask for information gradually according to a prospect’s position in the buyer’s journey. Nobody likes having to fill out a dozen fields at once just to download a white paper!
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Inbound marketing is based on content. And f there’s one thing you need to pay careful attention to, it’s your blog. By promoting your blog articles, you can attract traffic to your website, some of which will potentially be leads, and also improve your SEO ranking.
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