What is MEO? Specific MEO countermeasure methods and points for high ranking
In order to secure these evaluations , it is necessary to thoroughly optimize your Google Business Profile and take measures for inbound tourism. Specific MEO measures are explained in the columns below. Related article: Specific methods to rank high on MEO Local SEO evaluation points and countermeasures Inbound MEO①: Register your business name on Google Maps in multiple languages Facility and store information displayed in Google Search and Google Maps search results is displayed in conjunction with the user's device language, and basic information and reviews are translated and displayed. However, some features may or may not be translated, and even if they are, there is no control over when the translation will occur, and there is no guarantee that some features, such as business names, will be accurate., unnatural translations may be displayed in search results. Example of bu Kuwait Phone Number Data siness name not being optimized when searched in English environment Example of business name not being optimized when searched in English environment In this way, if your store is ranked in search results but is displayed in Japanese, it will not be recognized by foreigners and you will lose the opportunity to attract customers. Therefore, it is necessary to set and optimize your store's information on Google Maps in multiple languages. The detailed steps to set your Google Maps business name in multiple languages are explained in the column below.
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Related article: How to display your Google Business Profile in multiple languages (English/Chinese) Inbound MEO②: Business information that cannot be translated should be written in English as well. Some information on your Google Business Profile, such as products and menus, may not be automatically translated. Main fields that are not automatically translated in business profiles business description merchandise menu service Therefore, if your main goal is to attract inbound customers, you should also set your business name in English, Chinese, or other languages for the people who are expected to visit your store. In addition, by writing information such as business descriptions and products in multiple languages such as English so that even foreigners can understand, you will give a foreign-first impression and increase the possibility of attracting customers .
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