標題: CRM and fluid twoway communication with the Sales department. [打印本頁] 作者: jilhok0005@gmai 時間: 2024-2-24 18:00 標題: CRM and fluid twoway communication with the Sales department. David Romero Gonzalez Strategy Inbound Marketing presupuesto inbound marketing Good question, they could have told me before! I have been making Marketing budgets for almost years and I have seen, firsthand, that the way of making budgets has changed. And they have changed, trying to adapt to changes in business processes, market responses and decisionmaking times. Gone are the budgets mostly taken up by events, massive advertising and killing flies with cannon fire. Nowadays, consumers spend a considerable amount of time researching before starting any commercial process. According to research conducted by the CEB Marketing Leadership Council , even the purchasing decision is already made before speaking to a sales representative. To be present in the purchasing processes, from the first moment, many companies have chosen to dedicate a good part of their budget to Inbound Marketing which bases its strategy on the generation of valuable content, in a nonintrusive way during the Customer Journey .
However, when implementing an Inbound Marketing strategy, all Marketing managers and A Complete List Of Unit Mobile Number List directors have a big question How do I prepare the Inbound Marketing budget? What are the big games? Where and how should I distribute the money? To do this, it is essential to identify the elements that make up an Inbound marketing strategy and give them the appropriate weight. I leave you my recommendations. Namely . Inbound Infrastructure We need to have a digital framework on which our strategy is based Web, Blog, Landing Page, Social Media Channels, email marketing shuttle... preferably unified in a Marketing Automation solution HubSpot type . It is also very important to have the commercial gear prepared. Integration with the .
Content for Inbound Marketing Fundamental. If we do not have internal resources, we will have to hire freelancers or an Inbound Marketing agency to produce quality content. Be careful, the content must be as visual or multimedia as possible, so extra money will have to be put in for all these designs and productions. It also doesnt hurt to dedicate a game to SEO, so that we can optimize our website and blog as well as create a positioning strategy. Your Inbound Marketing budget needs money for content . Online Visibility Responding to demand and seeking to increase our online visibility, it is important to allocate a portion of the budget to paid marketing strategies.
