In the worst case scenario

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An unwanted double placement can also be the result of this.  Google evaluates a “wrong,” possibly outdated URL as more relevant and gives it a better ranking. All three cases often have fatal effects on usability and conversion rate by slowing down or even stopping the conversion path. How to avoid cannibalism effects Although it is often an unintentional endeavor, there is a simple way to counteract over-optimization.

The magic word is Monitoring. How to prevent SEO over-optimization John Mueller, Webmaster Trends Analyst at Google recommends on Reddit: “Personally, I recommend a few stronger sites Phone Number List rather than too many weaker ones – water down You don’t value your website.” So you should discard the idea of ​​using keyword cannibalization as an SEO strategy in order to at least rank several pages poorly instead of concentrating intensively on a single good ranking.



In order to follow this recommendation exactly, it makes sense to take the following tips into account: Instead of creating new content, update existing posts Create parent category pages if you want to create different sites with the same keyword (especially for online shops makes sense) Daily review of the website It is also a good idea to create a table with all relevant URLs and associated keywords. This makes identification easier for you and also prevents future over-optimization. What to do if it's already too late.