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Many people read emails on mobile devices, this causes long subject lines to be cut off (like the Fab email in the example above)Only use emojis when absolutely necessary . Not all email clients render emojis in subject lines, which causes emails like “Our 5 Remote Beaches ” to be read as “Our 5 Remote Beaches” by their recipientsInclude personalized content (if possible). , including relevant information such as their names or location-specific contentTry using numbers, statistics, or data. Some research has found that subject lines including numbers are opened more oftenWrite in the second person and use active verbs .

Instead of writing a subject line like “How to Save up to 30% When Shopping for Groceries”, it is better Belgium Mobile Number List to use “Save up to 30% on Your Groceries”Use strong words . Such as words that evoke emotion or arouse the reader's curiosity 2. EMAIL PREHEADERA preheader is a complement to your subject line — in an email marketing strategy, it allows you to give recipients a preview of what's in the email.By adding preheaders to your emails, you can increase the open rate of your campaigns.





Almost all email clients will include a preview of this content — but if they don't write a specific preheader, this preview will be auto-populated with whatever is at the top of the email body.That's why, you can see some strange things and spaces in the Lonely Planet email from the screenshot above.Make sure you add preheaders to your emails and follow the same principles with subject lines to increase your open rate. 3. BODY COPYIn an email marketing strategy, this is the core part of your email.Body copy is the content within the email that will convince your subscribers to take action.Here are some best practices for writing great email copy:Make paragraphs short .