It is precisely because of this detail that, when we talk about the purpose of

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Brand produces and puts on the market. The relationship with points of sale is one of the most important factors within this strategy. Establishing positive connections with shoppers is a guaranteed place for the dissemination of the company's merchandise. Because of that, the negotiations part is crucial when talking about that strategy. The relationship is literally one of association, that is, both producers and distributors must win. To establish this mutually




beneficial relationship, deeper and more detailed work must be done in the daily life of a Malaysia Mobile Number List Trade Marketing team. What is the purpose of Trade Marketing? Objectively and succinctly, the main objective of Trade Marketing is to obtain more sales . Although it is basically the main proposition of every business, there are many other factors above that need to be addressed properly. In this proposal, the exposure of the brand in the main shoppers is the main point and the beginning of a successful path. ADVERTISEMENT Rather than exposing products through a variety of channels, it is important that these points of sale are actually the ones that make sense for





the company's strategy. It is not enough to be in many places, but a refinement of these points of sale is required. Trade Marketing, it is necessary to go deeper, which you can see below! Strengthen the brand Strengthening the brand is a common job when talking about marketing. This extends to the work of relations with the public, quality service, advertising and actions on social networks , because we live in the digital age . However, whoever produces must ensure that their merchandise is visible to the consumer , but also with an appropriate and prominent image. Trade Marketing has practices that strengthen the brand precisely through a union