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With Google Analytics it is therefore possible to obtain information on the users who browse the website and on the performance of the site itself. Another important tool is Google Trends, which allows you to obtain data on the search frequency of a specific word or phrase, with the addition of being able to also verify the popularity of a specific topic. In this way it is possible to understand what the most sought after topics of the moment are and keep up with the public's main interests. Finally, a tool that operates on multiple aspects and proves to be very useful for improving the performance of a site is Google Search Console. This tool allows you to access a series of data and statistics that give you a greater understanding of the way Google sees a website, so as to be able to improve it and monitor its performance. To improve the contents of a website and make them more targeted and responsive to precise keywords that respond to user needs, a tool not to be forgotten is the company blog.

Inside the website it is a good idea to include a specific section dedicated to blogging, in which to insert SEO optimized content that is specifically built to answer the questions of your potential customers. The first thing to ask, therefore, will be: what are the needs of customers? And how can they be satisfied? Of course, the answer to this second question is simple: it is your company that provides the solution. And this is exactly what must also be clear to the user who arrives at your blog. In fact, each article present Agent Email List will be aimed at bringing the user to you: this way you will gain customers and be able to grow your business. SEO is an effective long-term strategy; However, when you need immediate results it is more convenient to rely on a SEM strategy (i.e. Search Engine Marketing), to create sponsored campaigns that bring greater visibility quickly.





In qIn this case, an indispensable tool is Google Ads (formerly Google AdWords), a service from the Mountain View giant designed to insert advertisements at the top of search pages. With this tool it is possible to aim at a very specific target of users who, by responding to specific characteristics, will be more inclined to purchase. Do you want to know more about SEO and SEM? We have some articles that could be right for you: Retaining existing customers SEO and SEM strategies will allow you to reach new customers, who will bring value to your company and increase its turnover. At the same time, however, it is important that you do not forget existing customers: maintaining contact with them is vital for any company. To do this, a tool to use is e-mail marketing, i.e. contact via e-mail aimed at strengthening relationships and building customer loyalty.