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See any broken pages you may want to clean up. Navigating Enterprise SEO Challenges Whether you are working in-house at an enterprise company or you’re an agency working with enterprise clients, navigating the corporate landscape can be complex. You may know exactly what your company needs to do to be successful, but getting it implemented can be a challenge. Here’s what you need to know to be successful in enterprise SEO. Getting buy-in for SEO Enterprise resources and planning Data/reporting Organization Training & evangelism Getting buy-in for SEO If the company you’re working with doesn’t see the value of SEO, you’ll lose resources and prioritization to whatever the company considers more important. That’s why it’s crucial to “sell” the importance of search.


The easiest way is to prove value and equate everything back to revenue, or at indian phone number least as close as you can get to revenue. Using simple SEO facts in your presentations and messaging can help you sell the value of SEO to an enterprise. Here are a few examples: There are [x] monthly searches for [y]. Most people don’t realize that SEOs have data about what people search for. Simply telling people how many searches an important term gets will create some serious FOMO. 90.63% of pages get no organic search traffic from Google. (Ahrefs). Some people think that SEO isn’t necessary and that they’ll rank either way. This proves that isn’t the case. The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs).




This can help sell the idea that content should cover a topic in-depth and shows that pages rank for more than one keyword. Beyond these, I also like to include some stats for the company. Metrics like the percentage of traffic from organic search, number of conversions, revenue, or Year over Year (YoY) growth all help to show how SEO is important to the organization. It’s also useful to remind folks that SEO is a continuous process since many people view it as a one-off task. Bottom line: you need sticky messaging if you want people to remember you and care about SEO.