Click fraud is a black-hat technique of falsely inflating the number

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Split testing your landing pages really is the key to seeing success with display. When you find the right page, positioning, and messaging, you’ll soon discover that display advertising is one of the quickest ways to build your business. About the Author Bradley Nickel is the Head Copywriter & Content Marketing Manager of Adbeat, an advertising intelligence tool that will help you find your competitor’s advertising strategy at a glance on 100,000+ websites – view competitors’ winning ad copy, best website placements, and landing pages.

Learn more about digital media strategy on the Adbeat blog. Guest Author MEET THE AUTHOR IT Numbers Guest Author WordStream’s guest authors are experts, entrepreneurs, and passionate writers in the online marketing community who bring diverse perspectives to our blog on a wide range of topics. See other posts by Guest AuthorWhen I speak with advertisers who are debating whether to explore paid search, one of the biggest sources of hesitation is click fraud.







It may sound like paranoia, but it’s actually a very valid concern for many PPC practitioners. That said, fearfulness of click fraud is no reason to avoid PPC altogether. As long as you are cognizant of the phenomenon, committed to keeping a watchful eye on your account and have employed proactive measures to protect yourself, you’ll be in good shape! Eliminate Click Fraud What is Click Fraud? of clicks on a pay-per-click ad. Click fraud is usually driven by one of two incentives: Advertisers are trying to sabotage their competitors by driving up their costs and meeting their budget caps early on in the day