Typically the cost of promotion

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This gave marketers hope that the Internet is the only right channel worth investing in, despite the hyperdynamic environment created by the global coronavirus pandemic. As reports have shown, last year the global Internet market increased by 10% . Another 344 million people started shopping online. A larger market obviously means increased advertising activity. Which means that as people planning online activities.

We will have to fight even more fiercely for the attention of Internet users. Marketing budget in four dimensions What areas should you take into account when planning your online marketing expenses? I recommend separating C Level Contact List 4 areas: Technical infrastructure Communication activities Advertising activities Graphics and video Technical infrastructure This area is necessary for functioning and can usually.



Be planned quite precisely when planning costs. However, it does not allow you to look for savings. In detail - the marketing technical infrastructure that must be included in the budget is: Web page, content/store management system – CMS, hosting, certificates SSL), marketing automation tool. Communication activities They allow us to stay in touch with our clients, which is why we need to budget them for the next year.