Straight lines are associated with masculinity, tranquility and dynamism.

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According to psychology, blue produces calm, security and strength red, on the contrary, reflects energy, love and passion We attribute elegance, luxury, sophistication, authority to black. Do you notice that with colors it is easier to shape the personality of your brand Typography As we mentioned a moment ago, if your brand is very feminine, add curvy figures, as well as typography. The shapes project emotions to the consumer, which is why you should not include varied fonts and choose a new one every month, that is, if you choose very square letters, continue with that style.


A decision that you must think very carefully and not take lightly. Do not place letters Algeria WhatsApp Number with a larger or more striking design on busy backgrounds. It is common to add some other elements to the simplest letters without so many ornaments. Always try to maintain balance, large and striking typography equals few extra elements Simple typography equals more elements in the logo. Geometry Looking at everything simply, any objective is made up of one or several geometric figures, just like logos. Circles are associated with positive emotions, love and companionship.





On the other hand, triangles reflect balance, efficiency and professionalism. In practice, these are the basic elements with which you can experiment to achieve a design that stands out and has personality. Build your brand identity from scratch Brand identity is built while you carry out your business plan, but what is that A business plan is a document where you describe your company from the most general to the last details. It is very common if it is your first venture, that you do not have one. It may seem like a lot of formality, in reality it gives us direction in all essential areas such as sales, administration and what matters most to us at the moment marketing.