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In March 2021, we set up a dedicated blog page and immediately decided to start content marketing. “I wanted to speed up content production” I knew it would take time, but I still wanted to speed up the time. It's a natural idea since it's a business. Since ``content'' is the most important thing in content marketing, ``accelerating the production speed of content'' was one of the important issues. At that time, I thought of two ways to proceed. Receive support from the buzz club Entrusting article creation to an external party Regarding the first point, because I had actually received support from the Buzz Department, I was confident that if I asked the Buzz Department, I would be able to achieve results faster. Regarding the second one, it all came from a seminar I attended at the time. At the seminar, ``media examples of successful media writing by outsourced article writing'' were introduced.
This is a method of recruiting writers through Lancers and their direction.From push-type sales to pull-type sales in one year! Digital marketing blog that receives about 200 inquiries every month liskul View website Sold Out Co., Ltd. is a company that supports the growth of small and medium-sized enterprises and venture companies throughout Japan. We provide services in the areas of digital marketing, technology, and HR, with a focus on listing Chinese UK Phone Number List advertisements. In January 2014, we launched a blog site called " LISKUL" that provides know-how about digital marketing, including listing advertisements, which is one of our main services. Six months after its release, we were getting 350,000 page views per month, and in about two years, we were getting 700,000 page views per month, and we were getting about 800 free eBook downloads and about 200 inquiries a month.
We interviewed Mr. Hasegawa, who is in charge of the project, to find out how the results were achieved. If you want to improve your results with content marketing, please refer to it. 1. Issues and background “I felt there were limits to the tele-appointment sales method.” Satoshi Hasegawa, Senior Executive Officer and CMO, Sold Out Co Ltd. Satoshi Hasegawa, Senior Executive Officer and CMO, Sold Out Co Ltd. Before getting into content marketing, tele-appointments were our main marketing strategy. All of our employees did this for half a day once a week, but the reality was that it had little effect and resulted in customers being cut off and inconvenienced, so it was not a good idea. While I was racking my brain for a good strategy, I came across the word content marketing. “Even when I started content marketing at another company, I didn’t see any results.
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