Let's get started! What is active listening

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Have you noticed that during some conversations, your attention is diverted to external factors or even thoughts and you simply do not pay attention to what the other person is talking about? It is very common to experience situations like this and, therefore, understanding active listening and practicing it is essential, both in personal and professional life. In this article, we are going to tell you what active listening is , its importance and benefits and how to apply it effectively to your business, whether in internal processes such as sales and marketing , or in your relationship with customers .

Active listening is a communication strategy that consists Belarus WhatsApp Number of the ability to listen fully to the interlocutor's message with the aim of understanding what they are saying in a cognitive and empathetic way. It is a technique that helps establish an efficient dialogue, in which the listener can truly interpret and assimilate all the content expressed by the speaker. During communication processes, it is common not to absorb the information expressed by the interlocutor, sometimes due to the excess of content presented, other times due to lack of concentration or difficulty in analyzing and interpreting what is really said.



Active listening attempts to break this cycle of few interpretations by developing communication skills that guarantee linear and efficient dialogue. And it can be applied to both your personal and professional life. At work, for example, active listening can be used in the communication process with clients and potential consumers, as well as for meetings and feedback. It involves physical and mental effort to obtain the entire message. However, making this effort has rewards for those who actively listen. How to use active listening in your businesses ? Actively listening to the client implies a constant commitment in which the interlocutor's message is valued to attend to their needs with the best attitude; It is a skill that will enhance the bond between your company and your clients.